In our work with various schools over the years, we have been surprised to learn that strategic plans are not always in place. Structures like compulsory accreditations hold schools accountable to their mission statements, but those are often very inward looking and lack the context of market conditions and trends.
Doing Good Marketing will partner with your Board and organizational leadership to design an inclusive, thought-provoking, outward- and forward-looking planning process including research and discovery, a SWOT analysis (strengths, weaknesses, opportunities, and threats facing your organization), objective setting, strategy writing, and tactical brainstorming. The deliverable will be your organization’s “to-do-list” for the next five, seven, or ten years, representing the best thinking of all constituent groups within your community.